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Alexander Godson was born and brought up in Chelsea, London, a place where music, art, and fashion merge.

 
Alexander
"I believe hair should be treated like a finely tailored suit. It's the details in its composition that exudes beauty."

Alexander was educated through the British boarding school system. Alexander began fashion school in the City of London, with the pursuit of becoming a fashion designer. But the lack of human connection between Alexander and mannequin was constantly apparent. Alexander wanted the mannequins to speak. His strong desire to create fashion for real people in an interactive manner led him to hair design.

At 19, Alexander began his training in prestigious hair salons in Chelsea where he was exposed to well-known actors, politicians, artists and rock stars. His traditional British upbringing combined with a modern outlook, made him a perfect match for the Chelsea salons. Alexander's rapid development of skill and passion for hair afforded him the opportunity to work the Paris Fashion Show at 21 years of age.

At 25, Alexander's experience and curiosity for new challenges led him to Los Angeles. He soon realized the demand for British hairstylists was prevalent throughout the U.S. On a weekend visit to San Francisco, Alexander felt immediately at home in the midst of the fog and the quaint neighbourhoods, reminiscent of the boroughs of London, and felt compelled to move. With his cultured background and his unique skillset, he attracted a strong and diverse following within a few years.

In March 2002, the Alexander G. hair salon was established. Alexander thought it important to create a hair salon where the stylists and environment would reflect his philosophy: a British approach to Hair.